Adapting to Key Consumer Needs

Consumption habits are evolving, driven by growing concerns around well-being. While indulgence remains at the heart of Cakes and Desserts consumption, new dietary habits are moving towards products delivering a healthier type of indulgence, for a more thoughtful consumption with a positive impact on health, the environment, as well as society.

Consumers are increasingly aware of the quality of the products they consume and seek greater transparency through clear labelling and positive, trustworthy storytelling. Mademoiselle Desserts are determined to support their customers with a range of products that delivers healthier indulgence without compromising on quality or taste.