British Baker Editorial Webinar

At Mademoiselle Desserts, we are constantly pushing the boundaries of innovation and quality in the bakery sector. This month, we had the privilege of having our very own Garry Hewings, Product Development Controller, represent us as a guest speaker on an insightful editorial webinar titled, “How are the UPF and Clean Label Movements Shaping Bakery?”

The Clean Label and UPF Movements: What You Need to Know

The Clean Label movement is all about transparency and simplicity in food labeling, with consumers increasingly demanding products made with fewer, more natural ingredients. At the same time, the Ultra-Processed Food (UPF) movement focuses on reducing the use of highly processed ingredients that have been linked to various health concerns. Together, these movements are driving the bakery industry toward cleaner, healthier options—something that is core to our values here at Mademoiselle Desserts.

Garry Hewings Shares Mademoiselle Desserts’ Vision for Healthier Bakery Options

As a leading voice in the bakery industry, Garry was joined by a panel of experts, including representatives from the Federation of Bakers, Modern Baker, and The Co-op. During the webinar, Garry shared how Mademoiselle Desserts is taking significant steps toward offering nutritionally balanced, cleaner products through our Clean M & Nutri M initiatives. These initiatives are designed to align with the growing consumer demand for products with cleaner labels and healthier ingredients.

Garry discussed our commitment to using high-quality ingredients that meet the clean label criteria while maintaining the same great taste and indulgence our customers have come to love. By focusing on nutrition, ingredient transparency, and innovation, we are not just responding to industry trends—we are helping to shape the future of bakery.

Watch the Full Webinar On-Demand

If you weren’t able to join the live session, don’t worry! The full webinar is now available to watch on-demand. Click here to view it and gain valuable insights into the future of bakery from Garry and other industry experts. It’s a must-watch for anyone interested in the evolution of bakery products, clean label trends, and the UPF movement.

At Mademoiselle Desserts, we remain committed to creating delicious, healthier options that meet the needs of today’s conscious consumer. Stay tuned for more updates as we continue to innovate and lead the way in the bakery industry.